The Max your money skills web app look and feel was produced in an Japanese anime style to help resonate with the target audience. UX and colour scheme features were customised based on gender and age.
Users were asked a series of easy multiple choice questions which then defined their profile depicted using anime characters. It gave them a printable digital action plan to help improve their use of their money. Content includes budgeting & personal Insurance, amongst others to help children understand more about day-to-day use of money.